Branding the controversial: challenges in destination branding

Branding the controversial: challenges in destination branding

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Bibliographic Details
Main Authors:	Dana-Nicoleta Lascu, Evelyn Ruth Soto Amesquita
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2011-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3987/im_en_2011_02_Lascu.pdf

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