| Summary: | This article presents reflections, through literature review, about the means of communication’s use, in special the internet in the transformation of social relations. From the perspective of Manuel Castells and John Thompson, the text presents an overview of the changes arising from the information technology and communication, highlighting the potential of the power of persuasion and dissemination of social networking sites such as Facebook and YouTube in the exercise of the self-masses, which transformed mass communication through speech, autonomy and interaction of its actors. The arguments presented in the text, is to highlight the role of information technologies in social interaction and the construction of a network society.
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