THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT

THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT

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<span>In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services' sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing re...

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Bibliographic Details
Main Authors: Alexandru NEDELEA, Olexander KYFYAK
Format: Article
Language:English
Published: Universitatii Suceava 2009-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
regional marketing
tourism
region
competitiveness
recreational services
strategy
regional tourist product
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/98
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spelling doaj-44ac95b7828543d6bb45770fcb71d6182021-04-02T20:49:15ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942009-12-0108913THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENTAlexandru NEDELEAOlexander KYFYAK<span>In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services' sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches recommendations about formation of effective strategy for regional marketing in а context of necessity for tourism development are offered.</span>http://revistadeturism.ro/index.php/rdt/article/view/98regional marketingtourismregioncompetitivenessrecreational servicesstrategyregional tourist product
collection DOAJ
language English
format Article
sources DOAJ
author Alexandru NEDELEA
Olexander KYFYAK
spellingShingle Alexandru NEDELEA
Olexander KYFYAK
THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT
Revista de Turism: Studii si Cercetari in Turism
regional marketing
tourism
region
competitiveness
recreational services
strategy
regional tourist product
author_facet Alexandru NEDELEA
Olexander KYFYAK
author_sort Alexandru NEDELEA
title THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT
title_short THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT
title_full THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT
title_fullStr THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT
title_full_unstemmed THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT
title_sort main directions of regional marketing in a context of tourism development
publisher Universitatii Suceava
series Revista de Turism: Studii si Cercetari in Turism
issn 1844-2994
publishDate 2009-12-01
description <span>In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services' sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches recommendations about formation of effective strategy for regional marketing in а context of necessity for tourism development are offered.</span>
topic regional marketing
tourism
region
competitiveness
recreational services
strategy
regional tourist product
url http://revistadeturism.ro/index.php/rdt/article/view/98
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