The Voice Makes the Car: Enhancing Autonomous Vehicle Perceptions and Adoption Intention through Voice Agent Gender and Style

The Voice Makes the Car: Enhancing Autonomous Vehicle Perceptions and Adoption Intention through Voice Agent Gender and Style

The present research explores how autonomous vehicle voice agent (AVVA) design influences autonomous vehicle passenger (AVP) intentions to adopt autonomous vehicles. An online experiment (<i>N</i> = 158) examined the role of gender stereotypes in response to an AVVA with respect to the t...

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Bibliographic Details
Main Authors: Sanguk Lee, Rabindra Ratan, Taiwoo Park
Format: Article
Language:English
Published: MDPI AG 2019-03-01
Series:Multimodal Technologies and Interaction
Subjects:
autonomous car adoption
autonomous vehicle voice agent
computer social actor
perceived ease of use
Online Access:https://www.mdpi.com/2414-4088/3/1/20

Internet

https://www.mdpi.com/2414-4088/3/1/20

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