Quand le candidat devient Président de la République

• Main Author: Anne Beyaert-Geslin
• Format: Article
• Language: fra
• Published: Société Française de Sciences de l’Information et de la Communication 2013-07-01
• Series: Revue Française des Sciences de l’Information et de la Communication
• Subjects: visual semiotics; political portrait; enunciation
• Online Access: http://journals.openedition.org/rfsic/540

The article observes the symbolic transformation that, through the official photograph, vests the present incumbent François Hollande with the office of president of the French Republic. To understand what is at stake in the change of an election poster, which is an interaction portrait into a so-called legitimization-portrait, and the conversion of a candidate in a president, it adopts the principles of the enunciation theories that show a reception instance in and “implants” (Benveniste) a speech instance in front of it. Both speech acts deal with the categories representing the person, space and time. They shape a changing identity and point out a pose semiotics that allows the subject to take part in the recreation.