Advertising Radio Discourse – Lexical Analysis
Radio advertising, although it seems to be the "poor relative" on the advertising market, is avery interesting topic of study, because it uses language to a very large extent. In a relatively shorttime, a maximum of information is transmitted that causes emotions and raises the interest of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2017-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2017/Section-III/10.pdf |
| Summary: | Radio advertising, although it seems to be the "poor relative" on the advertising market, is avery interesting topic of study, because it uses language to a very large extent. In a relatively shorttime, a maximum of information is transmitted that causes emotions and raises the interest of asmany people as possible for a product or brand, all wrapped up in a coherent text of 60 to 100words . In radio advertising, the text is the one that has priority, being the star because themessage is based on the text. For this reason, radio discourse may be a research object of interestto linguists, and this has led us to pay close attention to it. |
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| ISSN: | 2393-3127 2393-3127 |