Insights into International Tourists’ Experiences of, and Satisfaction with, Zimbabwe’s Tourism Offerings
This study sought to gain insights into international tourists‘ experiences of, and satisfaction with, Zimbabwe tourism offerings. The study emanates from the standpoint that, for tourism to enhance its potential to transform economies and livelihoods, the focus for development, in that regard, m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2018-02-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/4492/4410 |
| Summary: | This study sought to gain insights into international tourists‘ experiences of, and
satisfaction with, Zimbabwe tourism offerings. The study emanates from the standpoint that, for
tourism to enhance its potential to transform economies and livelihoods, the focus for development, in
that regard, must be directed towards increasing the number of travellers to destinations, creating
memorable experiences, and ensuring that the service quality is satisfactory, based on their
expectations and perceptions. The study‘s objective was achieved through the use of a questionnaire
survey, with the data obtained being presented in tables from the highest to the lowest mean scores.
The satisfaction of the tourism offerings was negative, in which the highest mean score was Attitude
of the personnel/service providers (M=2.73), and the lowest mean score was Road network to/from
points of entry, prominent attractions and other amenities (M=1.58). The respondents viewed all the
given tourism offerings as top development priority, with the highest mean score being
accommodation facilities (M=4.93), and the lowest being theme parks (M=4.77). In addition, the
perceptions of the tourism offerings were found to be generally negative, with the highest mean score
being a friendly environment for the tourists, and the locals are welcoming and friendly (M=4.44),
and the lowest being There is a good road network in Harare that allows for easy access to and from
tourism offerings (M=1.86). The study offers insights into an understanding of the development and
marketing of tourism offerings, service quality and delivery, as well as of the policy and planning
direction for destination managers. |
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| ISSN: | 2065-0175 2067-340X |