Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages

Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages

This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distributio...

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Bibliographic Details
Main Authors: Kai Kaspar, Frank Ollermann, Kai-Christoph Hamborg
Format: Article
Language:English
Published: Bern Open Publishing 2011-11-01
Series:Journal of Eye Movement Research
Subjects:
eye-tracking
web pages
schema building
viewing behavior
time-effects
Online Access:https://bop.unibe.ch/JEMR/article/view/2320

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