Competitor analysis and competitive strategies
Competitors are an integral part of the microenvironment whose business heavily affects the activities of a particular organization, its growth, profitability, market share. The organization needs to keep up with the events in the competitive environment, anticipate the actions of competitors and ta...
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| Format: | Article |
| Language: | English |
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University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2015-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
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| Online Access: | http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/65/47 |