Transformation of CRM Activities into e-CRM: The Generating e-Loyalty and Open Innovation
Technological developments have digitized consumer behavior all over Indonesia. This has become the basis for the emergence of e-commerce, a digital business system that is widely used by the public in making purchases through apps or websites. For this reason, an e-commerce platform should create e...
Main Authors: | Aini Farmania, Riska Dwinda Elsyah, Michael Aaron Tuori |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-04-01
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Series: | Journal of Open Innovation: Technology, Market and Complexity |
Subjects: | |
Online Access: | https://www.mdpi.com/2199-8531/7/2/109 |
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