POTRET GAYA KEPUTUSAN PEMBELIAN MASYARAKAT KOTA PADANG DALAM MEMBELI MOBIL SEGMEN LOW MPV
<em>The main aim of this research was to identify Low MPV consumers’ decision making style in Padang by using Consumer Styles Inventory (CSI). According to the CSI, one can capture what decision-making styles low-MPV car use. Furthermore, this research also discusses the type of Low-MPV di...
Main Authors: | , , |
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Format: | Article |
Language: | Indonesian |
Published: |
Lembaga Layanan Pendidikan Tinggi Wilayah X
2016-02-01
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Series: | Jurnal Benefita |
Online Access: | http://ejournal.kopertis10.or.id/index.php/benefita/article/view/1019 |