Analysis of Emotion, Habit,and Rational Choice: A Study on Consumer Behavior
Along with the process of globalization, the retail industry has been growing into a business that is very influential in the world economy, including Indonesian economy. The growth of modern retailers dominates the retail business in Indonesia, supported by the widespread presence of foreign retail...
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| Format: | Article |
| Language: | English |
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Prasetiya Mulya Publishing
2011-08-01
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| Series: | International Research Journal of Business Studies |
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| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/79 |
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