Social media: The development of a new McDonaldized institution
The article examines the phenomenon of social media from the perspective of the McDonaldization theory. The author considers social media as inextricably linked with the consumer society systems to show that such media have become a new McDonaldized institution, the study of which provides new theor...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2020-12-01
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| Series: | RUDN journal of Sociology |
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| Online Access: | http://journals.rudn.ru/sociology/article/viewFile/22941/17815 |