Basic dimensions of experience of architectural objects’ expressiveness: Effect of expertise
The purpose of the present study was to compare the structure of experience of architectural expressiveness of architects and non-architects. Twenty architects and twenty non-architects rated twenty photographs of architectural objects on thirty expressiveness scales. Principal components...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Drustvo Psihologa Srbije
2015-01-01
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| Series: | Psihologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2015/0048-57051501061M.pdf |
| Summary: | The purpose of the present study was to compare the structure of experience
of architectural expressiveness of architects and non-architects. Twenty
architects and twenty non-architects rated twenty photographs of
architectural objects on thirty expressiveness scales. Principal components
analysis revealed four factors for both groups of participants:
Aggressiveness, Regularity, Color and Aesthetics. In a cluster analysis two
clusters of architectural objects were obtained: Choleric (high
Aggressiveness and Color) and Phlegmatic (low Aggressiveness and Color, and
high Regularity). All objects were highly rated on Aesthetics. Analysis of
variance has shown that architects rated both clusters as less aggressive
than non-architects. Also, experts rated the Phlegmatic cluster as more
aesthetic, while nonexperts rated the Choleric cluster as more aesthetic.
These results supported the Processing Fluency model: compared to
non-architects, architects processed the expressive information of
minimalistic objects (Phlegmatic cluster) with ease, which led towards
positive hedonic reactions and higher. [Projekat Ministarstva nauke Republike
Srbije, br. 179033] |
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| ISSN: | 0048-5705 1451-9283 |