MANAGERIAL ACCOUNTING – A TOOL FOR MEASURING AND PILOTING THE OVERALL PERFORMANCE

• Main Authors: HINT (ȘTEFAN) Mihaela, TONEA Ioana, HADA Izabela Diana
• Format: Article
• Language: deu
• Published: University of Oradea 2019-12-01
• Series: Annals of the University of Oradea: Economic Science
• Subjects: managerial accounting; performance; sustainable development; strategic managerial accounting
• Online Access: http://anale.steconomiceuoradea.ro/volume/2019/n2/015.pdf

Successful market preservation of an economic entity can only be achieved through effective and well-founded management. Managerial accounting contributes to the way in which performance can be measured within economic entities, but the notion of performance has different meanings, generally refers to the achievement of objectives. Viewed from the financial-accounting perspective, it differs according to the categories of users who want information about it, from the overall performance, financial performance or profitability of economic entities. Any definition we attribute to the notion of performance includes a comparison of the results with the proposed goals, 'create value'. A performance management for an economic entity must include a strategic approach so as to enable performance analysis at an integrated level - from the ability to achieve performance to its assessment within that entity. The purpose of this article is to highlight the importance of managerial accounting in order to measure and pilot the performance towards a sustainable development within an economic entity.The article analyzes the role of managerial accounting from the notion of concept to performance analysis tools within an economic entity in order to develop and achieve the proposed objectives. Therefore, taking into consideration the market conditions, the efficiency of any economic entity depends essentially on the quality of management to understand and apply modern management principles, methods and techniques. Quality management is a vital condition for economic entities to gain competitive advantage and resist competition. Strategic management accounting assigns strategic management tools from the cost of products to analysis of the competitors, customer analysis pursuing cost strategy, assets, value chain analysis and brand. With strategic management accounting, we can track managerial accounting data that provides information about both the internal environment and the external environment, so we can monitor the activity of an economic entity, which allows us to predict a business strategy. Taking into consideration the theme of the paper, the research is mainly qualitative, based on literature review and using descriptive and comparative methods.