CSR and Customer Outcomes: The Mediating Role of Customer Engagement

CSR and Customer Outcomes: The Mediating Role of Customer Engagement

Corporate social responsibility (CSR) image positively affects customer outcomes. Despite researchers’ interest in the investigation of company favoring outcomes still, there is a need to further examine the psychological mechanisms that generate these outcomes. Customer engagement (CE) is...

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Bibliographic Details
Main Authors: Moazzam Abbas, Yongqiang Gao, Sayyed Sadaqat Hussain Shah
Format: Article
Language:English
Published: MDPI AG 2018-11-01
Series:Sustainability
Subjects:
corporate social responsibility
customer engagement
customer loyalty
word-of-mouth
customer feedback
Online Access:https://www.mdpi.com/2071-1050/10/11/4243

Internet

https://www.mdpi.com/2071-1050/10/11/4243

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