CSR and Customer Outcomes: The Mediating Role of Customer Engagement
Corporate social responsibility (CSR) image positively affects customer outcomes. Despite researchers’ interest in the investigation of company favoring outcomes still, there is a need to further examine the psychological mechanisms that generate these outcomes. Customer engagement (CE) is...
Main Authors: | Moazzam Abbas, Yongqiang Gao, Sayyed Sadaqat Hussain Shah |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2018-11-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/10/11/4243 |
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