The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs

The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs

Abstract Background European countries face fiscal pressure regarding the long-term sustainability of their healthcare system due to increasing levels of public health expenditures and mounting demographic pressures. The promotion of generic drugs is considered to be an efficient means to tackle the...

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Bibliographic Details
Main Authors: Lisa Aufegger, Celine Yanar, Ara Darzi, Colin Bicknell
Format: Article
Language:English
Published: BMC 2021-01-01
Series:Journal of Pharmaceutical Policy and Practice
Subjects:
OTC advertisement
Brand
Price information
Perceived risk
value
quality
Online Access:https://doi.org/10.1186/s40545-020-00293-5

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