| Summary: | BazarAmericano is the web magazine that stems from Punto de vista. Ever since its announced appearance in 2001, they both coexisted in their complementary heterogeneity until the last issue of the printed magazine in 2008, and since then it continues its own path. The challenge of this work lies in developing the reading of BazarAmericano, the object of our interest, in such a way that that mentioned complex relationship of complementarity and heterogeneity could be read, but also that the web magazine may be perceived in the connection that is claimed by a present tensed by the precedent of one of the most important magazines of the end of the century in Argentina, by the Argentinian history itself, by a state of the culture whose definition is under discussion and by the creative requirements of a technological foundation whose dynamics is constantly in ongoing process.
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