Entrepreneurs test the market: Got (goat's) milk soap?
Sitting around the kitchen table one late-winter morning, Lisa and Rick Agee were discussing which direction to take their small, home-based business located in rural New Milford, Connecticut, over the next three to five years. The couple was making and selling “Goatboy” brand bathroom soap using go...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2006-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-09-02-2006-B002/full/pdf?title=entrepreneurs-test-the-market-got-goats-milk-soap |