Internal market – situation and forecasting for Croatian groups of companies

• Main Author: Zoran Krupka
• Format: Article
• Language: English
• Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2006-12-01
• Series: Tržište
• Subjects: internal market; groups of companies; transfer price; Republic of Croatia
• Online Access: http://hrcak.srce.hr/file/34572

Purpose: The purpose of this paper is to analyze and compare the attitude of managers to the market position of independent companies in comparison to the companies that are members of groups of companies in Croatia. In addition, research included an analysis of their attitudes toward current and future internal market trends with respect to the number and the value of transactions conducted within Croatian groups of companies. Methodology: Relevant secondary and primary dana was used in the research. In secondary research, relevant scientific and professional literature was analyzed. Primary research was done by using a questionnaire on an intentional sample of experts, including 127 managers working for groups of companies in Croatia. Findings: Two main hypotheses were tested: H1 – The internal market of Croatian groups of companies, measured by the number of transactions, will grow in the future; H2 – The internal market of Croatian groups of companies, measured by transaction value, will grow in the future. Both hypotheses were accepted. Implications: Research results imply a further strengthening of the financial and economic importance of groups of companies in Croatia, and a weakening of the companies that are not members of such groups. This implies a tendency toward certain monopoly development in some economic sectors. The development and continuous growth of the internal market compels countries to implement control and regulatory practices with regard to the use of transfer pricing, a path Croatia will have to follow.