Internal market – situation and forecasting for Croatian groups of companies
Purpose: The purpose of this paper is to analyze and compare the attitude of managers to the market position of independent companies in comparison to the companies that are members of groups of companies in Croatia. In addition, research included an analysis of their attitudes toward current and fu...
Main Author: | Zoran Krupka |
---|---|
Format: | Article |
Language: | English |
Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2006-12-01
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Series: | Tržište |
Subjects: | |
Online Access: | http://hrcak.srce.hr/file/34572 |
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