KINERJA RANTAI PASOK SAYURAN DAN PENERAPAN CONTRACT FARMING MODELS

• Main Authors: I. Rani Mellya Sari, Ratna Winandi, Netti Tinaprilla
• Format: Article
• Language: English
• Published: Universitas Mercu Buana 2017-11-01
• Series: MIX: Jurnal Ilmiah Manajemen
• Subjects: contract farming, SCOR, supply chain, vegetable
• Online Access: http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1986
• ISSN: 2088-1231; 2460-5328

Abstract. A good supply chain requires strong collaboration, coordination, and integration within each components of the chain involved. Such role is held by PT Bimandiri Agro Sedaya as a driven between farmers and modern market. However, in the marketing process, PT Bimandiri has a problem in the lack of supply of vegetables allegedly due to lack of vegetables produced by partner farmers. This study aimed to analyze performance of vegetable supply chains and contract farming partnerships in PT Bimandiri Agro Sedaya. Data processing method are Supply Chain Operation Reference (SCOR) analysis, and Contract Farming Models analysis with respondents 20 partner farmers and staff of PT Bimandiri. The results of chain performance measurements showed attribute of reliabilities in the advantage position so that the performance of the supply chain of vegetables should be improved. Attributes of responsiveness and flexibility of the firm in a superior position. The result of a suitable agricultural partnership contract analysis to support supply chain performance is the Centralized Model. The company buys vegetables from farmers and then packs the vegetables to distribute to the modern retail. Strategic efforts that done to improve supply chain performance by building cooperation with suppliers. Keywords: contract farming, SCOR, supply chain, vegetable