CONSUMER PERCEPTION OF A SPORT BRAND. STUDY CASE AT THE SPORT CLUB MUNICIPAL CRAIOVA
Branding has always been a complex topic. Everyone uses the term "brand", but very few manage to define it clearly. The brand has its distinct personality. Companies create products and register trademarks, but consumers build brands. The products can be copied and replaced, but the bran...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2019-10-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2019-05/09_Barbu.pdf |