POSITIONING PUPUK HAYATI (STUDI KASUS PT. KARYA ANUGRAH RUMPIN)
Positioning is required in every company to influence consumer perceptions and purchasing decisions. Biofertilizer is important to support organic agriculture so market competition in fertilizer industry was increasing. It is important for companies to develop positioning strategies continuously. Th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2015-07-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | http://journal.ipb.ac.id/index.php/jmagr/article/view/11004 |