| Summary: | Due to differences in runners’ profiles, which can be related to sociodemographic characteristics, motivations for running can vary. This study aimed to identify Brazilian runners’ motivations for their practice, and the factors associated among runners who point to look for performance improvement as their main motivation. The sample comprised 1097 non-professional road runners. The questionnaire “Profile characterization and associated factors for runner’s performance” was used. The results showed that the oldest athletes and those with the highest income levels presented lower likelihood of reporting performance improvement as their main motivation for taking part in running. In terms of income level, results showed that as this increased, there was a lower chance of getting involved in practice with a focus on incremental improvements in performance. Differences between sexes were also observed, with men more likely to indicate performance improvement as their motivation for running. In Brazil, most runners reported “health” as their main motivation for running. Women, older runners, and those with higher income levels were less likely to point to performance improvements as their main motivation for taking up running.
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