From fantasy to reality: identifying the destination brand constructs that influence the brand performance in Zimbabwe.
The study was conducted with an aim to establish the main sources of identity for Zimbabwe tourism destination brand. Two perspectives were used for the analysis looking at real attributes of tourism and perceptions as the likely sources for improved Zimbabwe tourism destination brand identity. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_8_vol_7_5__2018.pdf |