Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia

Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia

Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB) retail price data of California red and white wines, this s...

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Bibliographic Details
Main Authors: Richard Carew, Wojciech J. Florkowski, Ting Meng
Format: Article
Language:English
Published: Firenze University Press 2017-06-01
Series:Wine Economics and Policy
Subjects:
Wine
Hedonic
Segmentation
Online Access:http://www.sciencedirect.com/science/article/pii/S2212977417300091
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spelling doaj-4fb627800674462ba4aaf62f1926a7fc2020-11-25T03:12:13ZengFirenze University PressWine Economics and Policy2212-97742017-06-0161485910.1016/j.wep.2017.05.002Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British ColumbiaRichard Carew0Wojciech J. Florkowski1Ting Meng2Agriculture and Agri-food Canada, Pacific Agri-food Research Centres, 4200 Highway #97, Summerland, BC, Canada VOH1Z0Department of Agricultural and Applied Economics, The University of Georgia, 1109 Experiment St., 212 Stuckey Building, Griffin, GA 30223-1797, United StatesDepartment of Urban Studies and Planning Massachusetts Institute of Technology (MIT), 105 Mass Avenue, Samuel Tak Lee Building 9-328, Cambridge, MA 02139, United StatesPrevious hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB) retail price data of California red and white wines, this study adopts an endogenous approach to explore the total number of market segments and identify breakpoints in price dispersion simultaneously. Results show that red and white California wines are grouped into two (breaking at Can$14 per bottle) and three (breaking at Can$16 and $30 per bottle) price segments, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines across market segments.http://www.sciencedirect.com/science/article/pii/S2212977417300091WineHedonicSegmentation
collection DOAJ
language English
format Article
sources DOAJ
author Richard Carew
Wojciech J. Florkowski
Ting Meng
spellingShingle Richard Carew
Wojciech J. Florkowski
Ting Meng
Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia
Wine Economics and Policy
Wine
Hedonic
Segmentation
author_facet Richard Carew
Wojciech J. Florkowski
Ting Meng
author_sort Richard Carew
title Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia
title_short Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia
title_full Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia
title_fullStr Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia
title_full_unstemmed Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia
title_sort segmenting wine markets with diverse price functions: evidence from california red and white wines sold in british columbia
publisher Firenze University Press
series Wine Economics and Policy
issn 2212-9774
publishDate 2017-06-01
description Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB) retail price data of California red and white wines, this study adopts an endogenous approach to explore the total number of market segments and identify breakpoints in price dispersion simultaneously. Results show that red and white California wines are grouped into two (breaking at Can$14 per bottle) and three (breaking at Can$16 and $30 per bottle) price segments, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines across market segments.
topic Wine
Hedonic
Segmentation
url http://www.sciencedirect.com/science/article/pii/S2212977417300091
work_keys_str_mv AT richardcarew segmentingwinemarketswithdiversepricefunctionsevidencefromcaliforniaredandwhitewinessoldinbritishcolumbia
AT wojciechjflorkowski segmentingwinemarketswithdiversepricefunctionsevidencefromcaliforniaredandwhitewinessoldinbritishcolumbia
AT tingmeng segmentingwinemarketswithdiversepricefunctionsevidencefromcaliforniaredandwhitewinessoldinbritishcolumbia
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