Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia
Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB) retail price data of California red and white wines, this s...
Main Authors: | Richard Carew, Wojciech J. Florkowski, Ting Meng |
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Format: | Article |
Language: | English |
Published: |
Firenze University Press
2017-06-01
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Series: | Wine Economics and Policy |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977417300091 |
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