"Touchpoint social web": an explorative study about using the social web for influencing high involvement purchase decisions
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2011-03-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3760/PPM_2011_01_Fauser.pdf |
| ISSN: | 1727-7051 1810-5467 |
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