Alcohol brand use of youth-appealing advertising and consumption by youth and adults

Alcohol brand use of youth-appealing advertising and consumption by youth and adults

Background: Youth exposure to alcohol marketing has been shown to be an important contributor to the problem of underage drinking in the U.S. More work is needed on identifying and minimizing content with particular appeal to youth. Design and Methods: We tested the association between the youth-ap...

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Bibliographic Details
Main Authors: Alisa A. Padon, Rajiv N. Rimal, Michael Siegel, William DeJong, Timothy S. Naimi, David H. JernFigan
Format: Article
Language:English
Published: PAGEPress Publications 2018-04-01
Series:Journal of Public Health Research
Subjects:
marketing
alcohol
media effects
underage drinking
Online Access:http://jphres.org/index.php/jphres/article/view/1269

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