The Effect of Green Marketing on Shopping Intention with a Focus on Corporate Image: The Case of Shuttle Company Customers
The purpose of the current study was to explore the extent to which green marketing might affect customers’ shopping intentions and corporate image at Shuttle Company. The research sample comprised 384 customers who were randomly selected from among the customers based on Morgan table. A researcher-...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2019-07-01
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| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_666892_002143f8fcdf1092d28e425e2f92ade7.pdf |