Stakeholder Theory and Value Creation Models in Brazilian Firms
Objective – The purpose of this study is to understand how top Brazilian firms think about and communicate value creation to their stakeholders. Design/methodology/approach – We use qualitative content analysis methodology to analyze the sustainability or annual integrated reports of the top 25...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2015-09-01
|
| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | http://rbgn.fecap.br/RBGN/article/view/2070 |
| Summary: | Objective – The purpose of this study is to understand how top
Brazilian firms think about and communicate value creation to their stakeholders.
Design/methodology/approach – We use qualitative content analysis methodology to analyze the sustainability or annual integrated reports of the top 25 Brazilian firms by sales revenue.
Findings – Based on our analysis, these firms were classified into three main types of stakeholder value creation models: narrow, broad, or transitioning from narrow to broad. We find that many of the firms in our sample are in a transition state between narrow and broad stakeholder value creation models. We also identify seven areas of concentration discussed by firms in creating value for stakeholders: better stakeholder relationships, better work environment, environmental preservation, increased customer base, local development, reputation, and stakeholder dialogue.
Practical implications – This study shows a trend towards broader
stakeholder value creation models in Brazilian firms. The findings of this study may inform practitioners interested in broadening their value creation models.
Originality/value – This study adds to the discussion of stakeholder theory in the Brazilian context by understanding variations in value creation orientation in Brazil. |
|---|---|
| ISSN: | 1806-4892 1983-0807 |