Modulating the Activity of the VMPFC With tDCS Alters the Social Framing Effect
Numerous experimental studies have replicated the social framing effect-the observation that people’s decisions related to economic benefits and feelings depend on the method of presentation. Previous neuroimaging studies have shown that the ventromedial prefrontal cortex (VMPFC) plays a part in the...
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doaj-5141aa0e9c0542de907993dd3114d5b82021-08-26T06:05:38ZengFrontiers Media S.A.Frontiers in Behavioral Neuroscience1662-51532021-08-011510.3389/fnbeh.2021.677006677006Modulating the Activity of the VMPFC With tDCS Alters the Social Framing EffectYuyou Chen0Yuyou Chen1Xinbo Lu2Ping Yu3Ping Yu4Lulu Zeng5Lulu Zeng6Hang Ye7Hang Ye8Qing Shi9Wenmin Guo10Wenmin Guo11Center for Economic Behavior and Decision-Making, Zhejiang University of Finance and Economics, Hangzhou, ChinaSchool of Economics, Zhejiang University of Finance and Economics, Hangzhou, ChinaSchool of Economics, Jiaxing University, Jiaxing, ChinaCenter for Economic Behavior and Decision-Making, Zhejiang University of Finance and Economics, Hangzhou, ChinaSchool of Economics, Zhejiang University of Finance and Economics, Hangzhou, ChinaCenter for Economic Behavior and Decision-Making, Zhejiang University of Finance and Economics, Hangzhou, ChinaSchool of Economics, Zhejiang University of Finance and Economics, Hangzhou, ChinaCenter for Economic Behavior and Decision-Making, Zhejiang University of Finance and Economics, Hangzhou, ChinaSchool of Economics, Zhejiang University of Finance and Economics, Hangzhou, ChinaSchool of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou, ChinaCenter for Economic Behavior and Decision-Making, Zhejiang University of Finance and Economics, Hangzhou, ChinaSchool of Economics, Zhejiang University of Finance and Economics, Hangzhou, ChinaNumerous experimental studies have replicated the social framing effect-the observation that people’s decisions related to economic benefits and feelings depend on the method of presentation. Previous neuroimaging studies have shown that the ventromedial prefrontal cortex (VMPFC) plays a part in the influence of framing and how individuals think about the feelings of others. Based on this, we used transcranial direct current stimulation (tDCS) to modulate neuronal activity in the VMPFC to determine the likelihood of a direct association between VMPFC activity and the social framing effect. Subsequently, in three stimulation treatments, we assessed the presence of the social framing effect, as demonstrated by a disparity between harm degree and help degree. The findings revealed a social framing effect in the participants in the control group and the sham treatment but no social framing effect in the participants in the anodal or cathodal treatments. Furthermore, sex differences were observed in the sham treatment’s social framing effect, whereas no sex differences were observed in the anodal or cathodal treatments. The participants tended to harm the victim after receiving anodal or cathodal tDCS over the VMPFC and did not change their helping behaviour in any stimulations. Consequently, a clear causal link between the behaviour of the VMPFC and the social framing effect was found in the present research.https://www.frontiersin.org/articles/10.3389/fnbeh.2021.677006/fullsocial framing effecttranscranial direct current stimulationharm framehelp frameventromedial prefrontal cortex |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Yuyou Chen Yuyou Chen Xinbo Lu Ping Yu Ping Yu Lulu Zeng Lulu Zeng Hang Ye Hang Ye Qing Shi Wenmin Guo Wenmin Guo |
spellingShingle |
Yuyou Chen Yuyou Chen Xinbo Lu Ping Yu Ping Yu Lulu Zeng Lulu Zeng Hang Ye Hang Ye Qing Shi Wenmin Guo Wenmin Guo Modulating the Activity of the VMPFC With tDCS Alters the Social Framing Effect Frontiers in Behavioral Neuroscience social framing effect transcranial direct current stimulation harm frame help frame ventromedial prefrontal cortex |
author_facet |
Yuyou Chen Yuyou Chen Xinbo Lu Ping Yu Ping Yu Lulu Zeng Lulu Zeng Hang Ye Hang Ye Qing Shi Wenmin Guo Wenmin Guo |
author_sort |
Yuyou Chen |
title |
Modulating the Activity of the VMPFC With tDCS Alters the Social Framing Effect |
title_short |
Modulating the Activity of the VMPFC With tDCS Alters the Social Framing Effect |
title_full |
Modulating the Activity of the VMPFC With tDCS Alters the Social Framing Effect |
title_fullStr |
Modulating the Activity of the VMPFC With tDCS Alters the Social Framing Effect |
title_full_unstemmed |
Modulating the Activity of the VMPFC With tDCS Alters the Social Framing Effect |
title_sort |
modulating the activity of the vmpfc with tdcs alters the social framing effect |
publisher |
Frontiers Media S.A. |
series |
Frontiers in Behavioral Neuroscience |
issn |
1662-5153 |
publishDate |
2021-08-01 |
description |
Numerous experimental studies have replicated the social framing effect-the observation that people’s decisions related to economic benefits and feelings depend on the method of presentation. Previous neuroimaging studies have shown that the ventromedial prefrontal cortex (VMPFC) plays a part in the influence of framing and how individuals think about the feelings of others. Based on this, we used transcranial direct current stimulation (tDCS) to modulate neuronal activity in the VMPFC to determine the likelihood of a direct association between VMPFC activity and the social framing effect. Subsequently, in three stimulation treatments, we assessed the presence of the social framing effect, as demonstrated by a disparity between harm degree and help degree. The findings revealed a social framing effect in the participants in the control group and the sham treatment but no social framing effect in the participants in the anodal or cathodal treatments. Furthermore, sex differences were observed in the sham treatment’s social framing effect, whereas no sex differences were observed in the anodal or cathodal treatments. The participants tended to harm the victim after receiving anodal or cathodal tDCS over the VMPFC and did not change their helping behaviour in any stimulations. Consequently, a clear causal link between the behaviour of the VMPFC and the social framing effect was found in the present research. |
topic |
social framing effect transcranial direct current stimulation harm frame help frame ventromedial prefrontal cortex |
url |
https://www.frontiersin.org/articles/10.3389/fnbeh.2021.677006/full |
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