THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY

It has been proved that in modern conditions for the election of the strategy of a business entity of automobile industry it is necessary to assess its potential opportunities correctly on the basis of the analysis of the internal environment, to make the industry analysis and consider other externa...

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Main Authors: Katerina Razumova, Valentyna Novak, Oksana Illienko
Format: Article
Language:English
Published: National Academy of Educational Sciences of Ukraine. Institute of Higher Education 2017-12-01
Series:Університети і лідерство
Subjects:
Online Access:https://ul-journal.org/index.php/journal/article/view/62
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spelling doaj-517a93de40134ff7a819e2dce1c7224d2020-11-25T03:12:44ZengNational Academy of Educational Sciences of Ukraine. Institute of Higher Education Університети і лідерство2520-67022017-12-01462THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGYKaterina RazumovaValentyna NovakOksana IllienkoIt has been proved that in modern conditions for the election of the strategy of a business entity of automobile industry it is necessary to assess its potential opportunities correctly on the basis of the analysis of the internal environment, to make the industry analysis and consider other external factors. The article proposes the systematic approach to evaluation of factors of the market attractiveness and the competitive position of such an enterprise. The attention is paid to the problem of business strategy of a business entity justification that is regarded as the basis for determining the leadership position of an automobile transportation enterprise.https://ul-journal.org/index.php/journal/article/view/62leadership of the enterprise, strategy, business strategy, competitive position of the company, competitive environment, competitiveness, business efficiency
collection DOAJ
language English
format Article
sources DOAJ
author Katerina Razumova
Valentyna Novak
Oksana Illienko
spellingShingle Katerina Razumova
Valentyna Novak
Oksana Illienko
THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY
Університети і лідерство
leadership of the enterprise, strategy, business strategy, competitive position of the company, competitive environment, competitiveness, business efficiency
author_facet Katerina Razumova
Valentyna Novak
Oksana Illienko
author_sort Katerina Razumova
title THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY
title_short THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY
title_full THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY
title_fullStr THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY
title_full_unstemmed THE DEFINITION OF LEADERSHIP OF AUTOMOBILE COMPANY ON THE BASIS OF THE BUSINESS STRATEGY
title_sort definition of leadership of automobile company on the basis of the business strategy
publisher National Academy of Educational Sciences of Ukraine. Institute of Higher Education
series Університети і лідерство
issn 2520-6702
publishDate 2017-12-01
description It has been proved that in modern conditions for the election of the strategy of a business entity of automobile industry it is necessary to assess its potential opportunities correctly on the basis of the analysis of the internal environment, to make the industry analysis and consider other external factors. The article proposes the systematic approach to evaluation of factors of the market attractiveness and the competitive position of such an enterprise. The attention is paid to the problem of business strategy of a business entity justification that is regarded as the basis for determining the leadership position of an automobile transportation enterprise.
topic leadership of the enterprise, strategy, business strategy, competitive position of the company, competitive environment, competitiveness, business efficiency
url https://ul-journal.org/index.php/journal/article/view/62
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