Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour Product
From a geographic perspective, hybridity exposes the ways in which different components of nature and culture are entangled, effectively creating a new variant, which blurs artificial distinctions. In this paper, the concept of hybridity is applied to the case study of Grenada. While the principal...
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Universitat de Barcelona
2010-12-01
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doaj-519a0e06854d4b58b4c8630a2035b5042020-11-24T20:57:41ZengUniversitat de BarcelonaARA: Revista de Investigación en Turismo2014-44582010-12-012292103Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour ProductVelvet Nelson0Rebecca Torres1College of Management, North Carolina State University Raleigh, North Carolina, United StatesSant Mary's College, Nortre Dame, Indiana, United StatesFrom a geographic perspective, hybridity exposes the ways in which different components of nature and culture are entangled, effectively creating a new variant, which blurs artificial distinctions. In this paper, the concept of hybridity is applied to the case study of Grenada. While the principal attraction on this Caribbean island is sun, sea and sand, Grenada's tourists also have a range of secondary interests away from the beach. Tourists who might be classified as conventional mass "sun-and-sand," often want to experience more of the island, and many do so through guided tours. Such tours have developed to reflect these varied interests and are therefore difficult to classify within tourism's typically narrow product labels. This research employs content and semiotic analysis of tourism promotional literature, as well as participant observation on guided tours to illustrate the hybrid variants that have emerged in Grenadian tour products, in which elements of agriculture, culture, nature, and others are blended together almost seamlessly. Moving from dualistic classifications of destinations and tourists, towards more complex and nuanced conceptualizations through hybridity, opens new opportunities for meeting the diverse interests of both conventional tourists as well as more niche market visitors.http://revistes.ub.edu/index.php/ara/article/view/18978Hybriditynature-culture dualismGrenadaguided tourstourism promotions |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Velvet Nelson Rebecca Torres |
spellingShingle |
Velvet Nelson Rebecca Torres Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour Product ARA: Revista de Investigación en Turismo Hybridity nature-culture dualism Grenada guided tours tourism promotions |
author_facet |
Velvet Nelson Rebecca Torres |
author_sort |
Velvet Nelson |
title |
Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour Product |
title_short |
Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour Product |
title_full |
Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour Product |
title_fullStr |
Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour Product |
title_full_unstemmed |
Conceptualizing Caribbean Tourism through Hybridity: The Grenadian Tour Product |
title_sort |
conceptualizing caribbean tourism through hybridity: the grenadian tour product |
publisher |
Universitat de Barcelona |
series |
ARA: Revista de Investigación en Turismo |
issn |
2014-4458 |
publishDate |
2010-12-01 |
description |
From a geographic perspective, hybridity exposes the ways in which different components of nature and culture are entangled, effectively creating a new variant, which blurs artificial distinctions. In this paper, the concept of hybridity is applied to the case study of Grenada. While the principal attraction on this Caribbean island is sun, sea and sand, Grenada's tourists also have a range of secondary interests away from the beach. Tourists who might be classified as conventional mass "sun-and-sand," often want to experience more of the island, and many do so through guided tours. Such tours have developed to reflect these varied interests and are therefore difficult to classify within tourism's typically narrow product labels. This research employs content and semiotic analysis of tourism promotional literature, as well as participant observation on guided tours to illustrate the hybrid variants that have emerged in Grenadian tour products, in which elements of agriculture, culture, nature, and others are blended together almost seamlessly. Moving from dualistic classifications of destinations and tourists, towards more complex and nuanced conceptualizations through hybridity, opens new opportunities for meeting the diverse interests of both conventional tourists as well as more niche market visitors. |
topic |
Hybridity nature-culture dualism Grenada guided tours tourism promotions |
url |
http://revistes.ub.edu/index.php/ara/article/view/18978 |
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AT velvetnelson conceptualizingcaribbeantourismthroughhybriditythegrenadiantourproduct AT rebeccatorres conceptualizingcaribbeantourismthroughhybriditythegrenadiantourproduct |
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