Digital advertising in cross-channel communications

Advertising has passed a long way of development and today it is no longer limited to the printed press, static billboards, radio and television commercials. Digital technology has started a completely new era of digital advertising, which allows marketers and advertisers to target audiences with gr...

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Bibliographic Details
Main Authors: A. V. Mordovin, N. S. Polusmakova
Format: Article
Language:Russian
Published: Voronezh state university of engineering technologies 2018-03-01
Series:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Subjects:
Online Access:https://www.vestnik-vsuet.ru/vguit/article/view/1640

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