Trademark protection for store designs. One trademark a day keeps apple’s competitors away
Companies spend a significant part of their investment in order to create a Brand experience for the consumer. Besides large sums spent on the design of consumer goods, companies such as Apple are eager to create a brand experience by implementing a certain store design. Hence, these companies have...
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| Format: | Article |
| Language: | English |
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Universidad Externado de Colombia
2014-12-01
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| Series: | La Propiedad Inmaterial |
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| Online Access: | http://revistas.uexternado.edu.co/index.php?journal=propin&page=article&op=view&path%5B%5D=3920 |