Competitive intelligence practice in the South African property sector
Background: The South African property sector contributes highly to creating jobs, skills development, poverty reduction and economic growth. Although South Africa dropped in the global competitiveness ranking, the property sector of South Africa remains very competitive. To survive in a competitive...
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doaj-521d2cbb3c284193a20a42e469f396ef2020-11-24T23:50:08ZengAOSISSouth African Journal of Information Management2078-18651560-683X2016-08-01182e1e1110.4102/sajim.v18i2.711527Competitive intelligence practice in the South African property sectorTshilidzi E. Nenzhelele0Department of Business Management, University of South AfricaBackground: The South African property sector contributes highly to creating jobs, skills development, poverty reduction and economic growth. Although South Africa dropped in the global competitiveness ranking, the property sector of South Africa remains very competitive. To survive in a competitive sector, firms around the world practice competitive intelligence(CI). Although the use of CI has been examined in other sectors in South Africa, no study on CI practice has been conducted in the property sector. Objectives: The objective of this research was to establish the extent to which the property sector of South Africa practices CI. Method: This research was quantitative in nature and a web-based questionnaire was used to collect data from estate agencies in the South African property sector. Results: The results indicate that the South African property sector is very competitive and estate agencies practice CI to gain competitive advantage and make quality decisions.Moreover, the results reveal that the property sector practice CI legally and ethically. The results indicate that the majority of estate agencies are very small employing at most five employees and make at most 5 million Rands annual turnover. Conclusion: The South African property sector ethically and legally practices CI to gain competitive advantage and to aid in making quality decisions.https://sajim.co.za/index.php/sajim/article/view/711Competitive intelligenceCompetitive AdvantageDecision makingProperty sector |
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DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Tshilidzi E. Nenzhelele |
spellingShingle |
Tshilidzi E. Nenzhelele Competitive intelligence practice in the South African property sector South African Journal of Information Management Competitive intelligence Competitive Advantage Decision making Property sector |
author_facet |
Tshilidzi E. Nenzhelele |
author_sort |
Tshilidzi E. Nenzhelele |
title |
Competitive intelligence practice in the South African property sector |
title_short |
Competitive intelligence practice in the South African property sector |
title_full |
Competitive intelligence practice in the South African property sector |
title_fullStr |
Competitive intelligence practice in the South African property sector |
title_full_unstemmed |
Competitive intelligence practice in the South African property sector |
title_sort |
competitive intelligence practice in the south african property sector |
publisher |
AOSIS |
series |
South African Journal of Information Management |
issn |
2078-1865 1560-683X |
publishDate |
2016-08-01 |
description |
Background: The South African property sector contributes highly to creating jobs, skills development, poverty reduction and economic growth. Although South Africa dropped in the global competitiveness ranking, the property sector of South Africa remains very competitive. To survive in a competitive sector, firms around the world practice competitive intelligence(CI). Although the use of CI has been examined in other sectors in South Africa, no study on CI practice has been conducted in the property sector.
Objectives: The objective of this research was to establish the extent to which the property sector of South Africa practices CI.
Method: This research was quantitative in nature and a web-based questionnaire was used to collect data from estate agencies in the South African property sector.
Results: The results indicate that the South African property sector is very competitive and estate agencies practice CI to gain competitive advantage and make quality decisions.Moreover, the results reveal that the property sector practice CI legally and ethically. The results indicate that the majority of estate agencies are very small employing at most five employees and make at most 5 million Rands annual turnover.
Conclusion: The South African property sector ethically and legally practices CI to gain competitive advantage and to aid in making quality decisions. |
topic |
Competitive intelligence Competitive Advantage Decision making Property sector |
url |
https://sajim.co.za/index.php/sajim/article/view/711 |
work_keys_str_mv |
AT tshilidzienenzhelele competitiveintelligencepracticeinthesouthafricanpropertysector |
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