Kinerja Pemasaran Berdasarkan Orientasi Pasar Melalui Inovasi Produk Pada UMKM Manufaktur di Kabupaten Bangkalan

The relationship between market orientation and firm performance have been explored from a several researchers. Even so, there is a gap that can be developed from that relationship, especially if associated with the firm performance measured. This study aims to explore the relationship between marke...

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Bibliographic Details
Main Authors: Mohammad Arief, Rizki Wahyudha Rosiawan
Format: Article
Language:Indonesian
Published: Universitas Kanjuruhan Malang 2018-12-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/2799