Kinerja Pemasaran Berdasarkan Orientasi Pasar Melalui Inovasi Produk Pada UMKM Manufaktur di Kabupaten Bangkalan
The relationship between market orientation and firm performance have been explored from a several researchers. Even so, there is a gap that can be developed from that relationship, especially if associated with the firm performance measured. This study aims to explore the relationship between marke...
Main Authors: | Mohammad Arief, Rizki Wahyudha Rosiawan |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Kanjuruhan Malang
2018-12-01
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Series: | Jurnal Ekonomi Modernisasi |
Subjects: | |
Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/2799 |
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