| Summary: | For Madurese community, the election of village head is not only a process of fulfilling legal requirements of formal village leadership through democratic procedures in accordance with applicable regulations, but it has broader meaning. Kyai is considered as one of the most influential informal local leader for the community that can be a role in process of forming awareness, attitudes and behavior. This research was conducted at Larangan Luar Village, Pamekasan. In collecting the data, quantitative method and likert scale were used in this research. The result of this study showed that the role of Kyai in the election of village head at Larangan Luar village in 2019 was considered moderately important.
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