The Impact of Brand Equity Assets on Consumer Preference for Foreign Brands in Bosnia and Herzegovina
In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of this study is to determine the factors which influence cons...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Academic Publishing House Researcher
2014-08-01
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| Series: | Evropejskij Issledovatelʹ |
| Subjects: | |
| Online Access: | http://www.erjournal.ru/journals_n/1409227749.pdf |