Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on Facebook
Many researchers have postulated an elective affinity between populism and social network, but few studies have addressed the specific features of online populist communication. This paper discusses the use of Facebook by Matteo Salvini, the leader of Italy’s League party and the European politician...
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Online Access: | https://www.raco.cat/index.php/RevistaCIDOB/article/view/368368/462263 |
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doaj-53ec38b0c989464e8044de3e7fd3a90e2020-11-25T03:33:37ZspaBarcelona Centre for International Affairs (CIDOB)Revista CIDOB d'Afers Internacionals1133-65952013-035X2020-04-011249911210.24241/rcai.2020.124.1.99Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on FacebookLaura Cervi0https://orcid.org/0000-0002-0376-0609Investigadora, Departamento de Periodismo y Ciencias de la Comunicación, Facultad de Ciencias de la Comunicación de la UABMany researchers have postulated an elective affinity between populism and social network, but few studies have addressed the specific features of online populist communication. This paper discusses the use of Facebook by Matteo Salvini, the leader of Italy’s League party and the European politician with most followers on the social network. It specifically examines his use of livestreaming, with the aim of revealing the characteristic communicative tools of populism 2.0. The research takes a multimodal approach, triangulating three methods (digital, audiovisual analysis and clause-based semantic text analysis), and concludes that Salvini's discourse displays all the typical characteristics of populism: the innovation resides in its perfect adaptation to the affordances of the social network.https://www.raco.cat/index.php/RevistaCIDOB/article/view/368368/462263populism 2.0social networkfacebookpolitical communicationmatteo salviniitaly |
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DOAJ |
language |
Spanish |
format |
Article |
sources |
DOAJ |
author |
Laura Cervi |
spellingShingle |
Laura Cervi Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on Facebook Revista CIDOB d'Afers Internacionals populism 2.0 social network political communication matteo salvini italy |
author_facet |
Laura Cervi |
author_sort |
Laura Cervi |
title |
Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on Facebook |
title_short |
Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on Facebook |
title_full |
Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on Facebook |
title_fullStr |
Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on Facebook |
title_full_unstemmed |
Veni, vidi, Facebooked-live: analysis of Matteo Salvini's success on Facebook |
title_sort |
veni, vidi, facebooked-live: analysis of matteo salvini's success on facebook |
publisher |
Barcelona Centre for International Affairs (CIDOB) |
series |
Revista CIDOB d'Afers Internacionals |
issn |
1133-6595 2013-035X |
publishDate |
2020-04-01 |
description |
Many researchers have postulated an elective affinity between populism and social network, but few studies have addressed the specific features of online populist communication. This paper discusses the use of Facebook by Matteo Salvini, the leader of Italy’s League party and the European politician with most followers on the social network. It specifically examines his use of livestreaming, with the aim of revealing the characteristic communicative tools of populism 2.0. The research takes a multimodal approach, triangulating three methods (digital, audiovisual analysis and clause-based semantic text analysis), and concludes that Salvini's discourse displays all the typical characteristics of populism: the innovation resides in its perfect adaptation to the affordances of the social network. |
topic |
populism 2.0 social network political communication matteo salvini italy |
url |
https://www.raco.cat/index.php/RevistaCIDOB/article/view/368368/462263 |
work_keys_str_mv |
AT lauracervi venividifacebookedliveanalysisofmatteosalvinissuccessonfacebook |
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