Advertising Consumer Market in Ukraine

The essence of Ukrainian advertising market is defined in this article, and its peculiarities of functioning are investigated too. The analysis of Ukrainian advertising market is made by using of statistical methods. Structural and dynamic analysis of basic indicators of advertising market for the l...

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Bibliographic Details
Main Authors:	Raкhman M., Masliy V.
Format:	Article
Language:	English
Published:	Mykolayiv National Agrarian University 2019-11-01
Series:	Modern Economics
Subjects:	advertising market internet advertising market structure
Online Access:	https://modecon.mnau.edu.ua/issue/17-2019/raкhman.pdf

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spelling	doaj-54fc4b1431d34bee9b519f8bbcc27dd52020-11-24T21:21:18ZengMykolayiv National Agrarian UniversityModern Economics2521-63922019-11-011720020310.31521/modecon.V17(2019)-321732Advertising Consumer Market in UkraineRaкhman M.0Masliy V.1PhD in Economics, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University, Kharkiv, Ukrainestudent, Faculty of Economics, V. N. Karazin Kharkiv National University, Kharkiv, UkraineThe essence of Ukrainian advertising market is defined in this article, and its peculiarities of functioning are investigated too. The analysis of Ukrainian advertising market is made by using of statistical methods. Structural and dynamic analysis of basic indicators of advertising market for the last seven years is carried out. Measures for developing and improving of advertising market are suggested. The analysis of main elements of advertising market is made, and its development for last years is considered too.https://modecon.mnau.edu.ua/issue/17-2019/raкhman.pdfadvertisingmarketinternet advertisingmarket structure
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Raкhman M. Masliy V.
spellingShingle	Raкhman M. Masliy V. Advertising Consumer Market in Ukraine Modern Economics advertising market internet advertising market structure
author_facet	Raкhman M. Masliy V.
author_sort	Raкhman M.
title	Advertising Consumer Market in Ukraine
title_short	Advertising Consumer Market in Ukraine
title_full	Advertising Consumer Market in Ukraine
title_fullStr	Advertising Consumer Market in Ukraine
title_full_unstemmed	Advertising Consumer Market in Ukraine
title_sort	advertising consumer market in ukraine
publisher	Mykolayiv National Agrarian University
series	Modern Economics
issn	2521-6392
publishDate	2019-11-01
description	The essence of Ukrainian advertising market is defined in this article, and its peculiarities of functioning are investigated too. The analysis of Ukrainian advertising market is made by using of statistical methods. Structural and dynamic analysis of basic indicators of advertising market for the last seven years is carried out. Measures for developing and improving of advertising market are suggested. The analysis of main elements of advertising market is made, and its development for last years is considered too.
topic	advertising market internet advertising market structure
url	https://modecon.mnau.edu.ua/issue/17-2019/raкhman.pdf
work_keys_str_mv	AT rakhmanm advertisingconsumermarketinukraine AT masliyv advertisingconsumermarketinukraine
_version_	1725999824321380352

Advertising Consumer Market in Ukraine

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