Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbols

The Design for the valorisation of cultural heritage, activates some skills useful for initiating systemic processes integrated, promoting a more suitable interaction between the actors involved in the valuation of assets. In particular, communication design is a discipline that operates in the cont...

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Main Authors: Federico Orfeo Oppedisano, Daniele Rossi
Format: Article
Language:English
Published: University of L'Aquila 2012-11-01
Series:Disegnare con
Subjects:
Online Access:http://disegnarecon.unibo.it/article/view/3347
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spelling doaj-556a0bb66a7b4b39b96696ca2c877e442020-11-25T00:02:01ZengUniversity of L'AquilaDisegnare con1828-59612012-11-0151021121810.6092/issn.1828-5961/33473129Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbolsFederico Orfeo Oppedisano0Daniele Rossi1Università di CamerinoUniversità di CamerinoThe Design for the valorisation of cultural heritage, activates some skills useful for initiating systemic processes integrated, promoting a more suitable interaction between the actors involved in the valuation of assets. In particular, communication design is a discipline that operates in the contemporary age by relating different cultural topics. It contributes to the promotion of the heritage, using the potential offered by new forms of communication, creating new systems or tools to build effective and participatory communicative relations. In this framework, the article shows and explains some experiments, about visual artifacts for cultural heritage of the city of Ascoli Piceno in order to rediscover its identity and to improve its peculiarities, carried out during a creative workshop. The workshop proposed to combine different design methods in order to offer the opportunity to develop an original approach to visual design, able to identify, in visual form, properties and characteristic of the city and its territory, as well as effective configurations to communicate it to the community. For this reason the workshop provided some methodological guidelines for the development of a design process of visual identity, through the integration of traditional operating procedures, such as watercolour drawing, and digital, such as video mapping.http://disegnarecon.unibo.it/article/view/3347visual communicationvisual identitycultural heritageaugmented realityedutainment
collection DOAJ
language English
format Article
sources DOAJ
author Federico Orfeo Oppedisano
Daniele Rossi
spellingShingle Federico Orfeo Oppedisano
Daniele Rossi
Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbols
Disegnare con
visual communication
visual identity
cultural heritage
augmented reality
edutainment
author_facet Federico Orfeo Oppedisano
Daniele Rossi
author_sort Federico Orfeo Oppedisano
title Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbols
title_short Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbols
title_full Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbols
title_fullStr Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbols
title_full_unstemmed Communication design for cultural heritage: disclose the identity of Ascoli Piceno experimenting with signs and symbols
title_sort communication design for cultural heritage: disclose the identity of ascoli piceno experimenting with signs and symbols
publisher University of L'Aquila
series Disegnare con
issn 1828-5961
publishDate 2012-11-01
description The Design for the valorisation of cultural heritage, activates some skills useful for initiating systemic processes integrated, promoting a more suitable interaction between the actors involved in the valuation of assets. In particular, communication design is a discipline that operates in the contemporary age by relating different cultural topics. It contributes to the promotion of the heritage, using the potential offered by new forms of communication, creating new systems or tools to build effective and participatory communicative relations. In this framework, the article shows and explains some experiments, about visual artifacts for cultural heritage of the city of Ascoli Piceno in order to rediscover its identity and to improve its peculiarities, carried out during a creative workshop. The workshop proposed to combine different design methods in order to offer the opportunity to develop an original approach to visual design, able to identify, in visual form, properties and characteristic of the city and its territory, as well as effective configurations to communicate it to the community. For this reason the workshop provided some methodological guidelines for the development of a design process of visual identity, through the integration of traditional operating procedures, such as watercolour drawing, and digital, such as video mapping.
topic visual communication
visual identity
cultural heritage
augmented reality
edutainment
url http://disegnarecon.unibo.it/article/view/3347
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AT danielerossi communicationdesignforculturalheritagedisclosetheidentityofascolipicenoexperimentingwithsignsandsymbols
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