La Percepción de Clientes Universitários Cuanto al Relacionamiento con sus Operadoras de Telefonía Móvil

Nowadays, relationship with customers presents a strategic level that can generate sustainable competitive advantages for companies. Given the strong competitive environment, mobile operating companies increasingly seek relationships with their costumers that can lead them to sustainable competitive...

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Bibliographic Details
Main Author: Eduardo Botti Abbade
Format: Article
Language:Portuguese
Published: Emerald Publishing 2014-09-01
Series:REGE Revista de Gestão
Subjects:
Online Access:http://www.revistas.usp.br/rege/article/view/99942