A comparison between multivariate and bivariate analysis used in marketing research
This paper is about an instrumental research conducted in order to compare the information given by two multivariate data analysis in comparison with the usual bivariate analysis. The outcomes of the research reveal that sometimes the multivariate methods use more information from a certain variable...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2012-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/21%20constantin%20c.pdf |