| Summary: | This research have sought to add knowledge about which sectors and economic activities are prevailing or being neglected in public preventive campaigns in Safety and Health at Work. Would there be any discrepancy between the official public data on accidents and occupational diseases in Brazil and the focus of preventive campaigns? In addition to answering this question, the research presented here aimed to identify the actors to whom the preventive messages were addressed, as well as the actors responsible for preventive action in the messages. To this end, a corpus containing seventy videos of preventive campaigns was built for content analysis. Among the results obtained, the scarce approach of the transport sector, despite the high rates of mortality and deaths in absolute numbers. It is recommended that preventive campaigns address activities in that sector, and that of teachers, informal workers, cleaning, and surveillance workers, and also that they address other actors besides the worker.
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