The Influence of Organizational Culture on Market Orientation, with Emphasis on the Mediator Role of Organizational Conflict (Case Study: The Furniture Industry in Mashhad City)
Introduction Deshpande´ et al. (1993) demand, most eloquently and rhetorically, market orientation for modern organizations at all levels. However, despite the potential value of development and utilization orientation, understanding this concept for many companies is still cheating (McClure, 2010)...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-08-01
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| Series: | جامعه شناسی کاربردی |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/jas/browse.php?a_code=A-10-1-188&slc_lang=en&sid=1 |